AI & content
AI can help write content. It cannot take responsibility for it.
A practical review process for turning an AI-assisted draft into something worth publishing.
Orlando Advertising · Published October 21, 2026 · Sources checked October 21, 2026
Separate drafting from verification
A draft can sound finished while containing an invented specification, outdated rule or unsupported claim. Google’s guidance on generative AI content emphasizes accuracy and review, including metadata. It also warns against producing large volumes of pages without useful added value.
Our recommended workflow begins with a short brief: who needs this page, what decision are they making and what information can the business actually substantiate? Give the draft a job before asking a tool to fill space.
Create a small claim checklist
Mark every statement involving a number, date, product feature, service promise or comparison. Find the original source and check that it supports the precise wording, not merely the general topic. Keep a source link beside the draft so it can be revisited when information changes.
Ask the business to confirm operational details such as service areas, availability, pricing and what is included. A manufacturer document cannot prove what a local store currently stocks. A competitor’s page cannot prove what your own service includes.
Remove invented customer stories, quotes and credentials. If a hypothetical example helps explain an idea, label it as an example rather than presenting it as work the business performed.
Review the whole experience
Check the page title, summary, image descriptions and contact prompts as well as the main article. Read the page on a small screen. Follow its links and make sure the next step works. Good prose attached to a broken inquiry form is not a finished deliverable.
Some subjects need qualified medical, legal or other specialist review. An AI check does not provide that expertise. Hold unresolved high-stakes claims rather than publishing a confident-sounding answer. We use modern tools openly; responsibility for the final work does not disappear because a tool helped create it.
A practical starting checklist
- Define the reader and purpose before drafting.
- Trace factual claims to appropriate sources.
- Confirm business-specific details with the business.
- Check summaries, metadata, links and mobile presentation.
- Hold claims that require expertise or evidence you do not have.
Sources and context
This is an original AI-assisted explanation, with factual statements checked against the linked sources. The practical workflow is our recommendation, not a claim that Google requires every step. Guidance can change. No rankings, traffic or business results are guaranteed.