AI & content
AI can help write content. It cannot take responsibility for it.
A practical review process for turning an AI-assisted draft into something worth publishing.
Orlando Advertising · Published October 21, 2026 · Sources checked October 21, 2026
Separate drafting from verification
An AI draft can sound finished while containing an invented product detail, outdated rule or unsupported promise. Google’s guidance on generative AI content emphasizes accuracy and review, including page titles and descriptions. It also warns against producing many pages without useful added value.
Our recommended workflow begins with a short brief: who needs this page, what decision are they making and what information can the business actually substantiate? Give the draft a job before asking a tool to fill space.
Create a small claim checklist
Mark every statement involving a number, date, product feature, service promise or comparison. Find the original source and check that it supports the precise wording, not merely the general topic. Keep a source link beside the draft so it can be revisited when information changes.
Ask the business to confirm operational details such as service areas, availability, pricing and what is included. A manufacturer document cannot prove what a local store currently stocks. A competitor’s page cannot prove what your own service includes.
Remove invented customer stories, quotes and credentials. If a hypothetical example helps explain an idea, label it as an example rather than presenting it as work the business performed.
See what a useful correction looks like
Imagine the approved business notes say: “We install residential window film. Product selection depends on the glass and the customer’s priorities. We assess the property before recommending a product.” An AI draft says: “Our film cuts every home’s energy bill by half and can be installed tomorrow.”
The draft has added two unsupported claims: a measured saving and immediate availability. A useful replacement would be: “We assess your glass and priorities before recommending a film. Tell us about the rooms you want to improve and the result you are looking for so we can discuss a suitable next step.”
The correction keeps the actual offer and gives the reader something useful to do. It does not need a stronger-sounding claim. If the business later wants to publish product performance figures, check the relevant evidence and conditions first.
Decide who checks which facts
The business checks what it sells, where it works, its prices, availability and promises to customers. The writer checks the clarity, source support, page structure, links and whether the final copy matches the approved facts. Specialist claims go to someone qualified to assess them.
Keep a short list of unresolved questions beside the draft. A missing price or uncertain service boundary should lead to a question for the business, not an invented answer. Name the person who approves publication and keep the approved version available for later updates.
Review the whole experience
Check the page title, search description, image descriptions and contact wording as well as the main article. Read the page on a phone and follow its links. When the change affects inquiries, test the form through to the place where the team receives the request.
Some subjects need qualified medical, legal or other specialist review. An AI check does not provide that expertise. Hold unresolved high-stakes claims rather than publishing a confident-sounding answer. We use modern tools openly; responsibility for the final work does not disappear because a tool helped create it.
A practical starting checklist
- Define the reader and purpose before drafting.
- Trace factual claims to appropriate sources.
- Confirm business-specific details with the business.
- Check page titles, descriptions, links and the page on a phone.
- Hold claims that require expertise or evidence you do not have.